Case study

Case Study Golden Scent

Project length

12 months

Company size

50 employees

industry

E-com

Views generated

SEO

$2M+ Sales Generated

50M+ Views

39% Lower CPA

Summary

Golden Scent, a leading fragrance retailer in the Middle East, launched its first-ever User-Generated Content (UGC) campaign during Ramadan 2024. Traditionally relying on branded content, the brand aimed to create a more authentic connection with its audience by incorporating community-driven storytelling. The campaign’s primary focus was to boost engagement, increase app installs, and drive sales during the festive season.

Results

The campaign delivered outstanding outcomes, achieving an 88% reduction in the Cost per App Install (CPI), which dropped to just $0.98. Additionally, it resulted in a 21% increase in SKAN In-App Purchases, demonstrating the power of UGC in enhancing customer trust, engagement, and conversions.

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Sharjah
United Arab Emirates
M: sebastian@vm-media-agency.com

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